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Service Detail

SEM Agency

Background

Berbits: Your SEM Agency and Small Business Digital Marketing Partner

An effective search engine marketing campaign (Pay Per Click) is built on engagement, measurement, analytics, and long-term return on investment. As a digital marketing agency for small businesses, the Berbits SEM Agency knows that these core principles must be found in the campaign we run for you. That is why our SEM experts craft a search engine marketing campaign that is carefully drawn up, transparent, and ties back to your analytics & reporting analysis. As your strategic SEM Agency, we will accomplish this through thorough research, strong call to actions, targeting analytics, and strategies for continued optimization.

Our SEM Agency offers the following paid search marketing services:

Is there a benefit to search engine marketing?

As a small business owner, you have a ton of options at your fingertips when it comes to marketing your business online. Search Engine Optimization can be zero cost if done by yourself, but take up most of your time. Search Engine Marketing can offer instant results but does come with a budget in place. Most small business owners elect to run both methods at the same time for better results. Why? Because 44.46% of consumers click on the first organic search result, and 64.6% of consumers click on Google Ads. Combined a well-executed SEO campaign and SEM Campaign can have a tremendous impact on your business. So how does our SEM Agency attack Search Engine Marketing?

How our SEM Agency runs search engine marketing campaigns

Plan

Our SEM Experts will plan a campaign based on what you offer, what keywords your customers use, and what pages of your website will be most likely engaged with online.

Place

When your campaign is in action, Berbits will place your ads in strategic spots online to make sure they are highly visible and engaged with online.

Optimize

At Berbits we do not set it and forget it. Your campaign is monitored daily in order for us to optimize it fully. We want to maximize your campaign and make an impact.

Keyword Research

Success starts with planning. Tools such as the Google Keyword Planner provide our company with insight to key metrics like search volume, trends, cost per click, and competitive analysis. We can even pinpoint searches based on where you would like to advertise, and forecast data on what we can anticipate in return through keyword research.

Organizing the Data

The next step our SEM Agency takes is organizing the data behind your keyword research. By grouping your keywords into ad groups, it helps us to better measure the campaign, the performance of particular keywords, and create targeted ads for your target audience.

Establishing a Budget

Together we will create a budget for your Search Engine Marketing Campaign. Our SEM Agency will provide you with different levels of spend, and forecasted results so that you can make an informed decision. It is simple math, but it is necessary. Providing a forecast gives us baseline for what we can expect in return.

Analytics & Conversions

With every search engine marketing campaign our SEM Agency runs, we work towards providing you with conversion metrics & thoughtful analytics. From phone calls to contact forms we can track every conversion online. Through our analytics reporting we can also tell you how often your campaign sent someone to your website, or even converted by visiting your store front.